Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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Content provided by Jessica Rose. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jessica Rose or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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120. Marketing Your Jewellery Business for Success with Designer Maker Elin Horgan
Manage episode 342200969 series 2886678
Content provided by Jessica Rose. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jessica Rose or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
If you want your jewellery business to grow, you need to commit to marketing it as consistently as you can. In this episode, jeweller Elin Horgan shares the strategies and routines that have helped her successfully market her business, without taking too much time away from the actual process of making. Elin is one of the featured case studies in Jessica’s book, “Start and Grow a Profitable Jewellery Business,” and she has so much valuable insight to offer!
Episode Description:
- Today we’re talking with jeweller and teacher Elin Horgan (0:50)
- How did you develop your marketing skills when building your business? (2:10)
- What does your marketing calendar include, and how often do you work on it? (6:17)
- Do you set marketing goals for yourself? (10:58)
- How do you deal with failure or low engagement? (14:09)
- Can you tell us about your content creation process? (17:23)
- How do you approach email marketing? (23:19)
- What is your number one marketing tip for other jewellers? (28:11)
- How to connect with Elin (30:01)
Resources
Learn more about Jewellers Academy
Join the book club Facebook group
Sign up for the “Start and Grow a Profitable Jewellery Business” mailing list
201 episodes
Share
Manage episode 342200969 series 2886678
Content provided by Jessica Rose. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jessica Rose or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
If you want your jewellery business to grow, you need to commit to marketing it as consistently as you can. In this episode, jeweller Elin Horgan shares the strategies and routines that have helped her successfully market her business, without taking too much time away from the actual process of making. Elin is one of the featured case studies in Jessica’s book, “Start and Grow a Profitable Jewellery Business,” and she has so much valuable insight to offer!
Episode Description:
- Today we’re talking with jeweller and teacher Elin Horgan (0:50)
- How did you develop your marketing skills when building your business? (2:10)
- What does your marketing calendar include, and how often do you work on it? (6:17)
- Do you set marketing goals for yourself? (10:58)
- How do you deal with failure or low engagement? (14:09)
- Can you tell us about your content creation process? (17:23)
- How do you approach email marketing? (23:19)
- What is your number one marketing tip for other jewellers? (28:11)
- How to connect with Elin (30:01)
Resources
Learn more about Jewellers Academy
Join the book club Facebook group
Sign up for the “Start and Grow a Profitable Jewellery Business” mailing list
201 episodes
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Similar to Jewellers Academy Podcast
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
…
continue reading
The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
…
continue reading
A unicorn is a magical creature shrouded in mystery known for its ability to make the impossible possible. In modern times, the word “unicorn” has come to mean something intrinsically valuable and difficult to obtain, whether that be a business with a $1 billion dollar valuation, or the love of a special someone. On Zero to Unicorn, we’ll hear directly from the Kaeding family as they recount their history of founding and operating Norhart, a unicorn-level business in the construction industr ...
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
A daily show for everyone who works a regular job and wants to start an income-earning project on the side. In each episode, listeners will hear a different story of someone who's started a side hustle—along with what went well, how that person overcame challenges, and what happened as a result. The show is written and hosted by Chris Guillebeau, the New York Times bestselling author of The $100 Startup, The Happiness of Pursuit, and other books.
…
continue reading
Kara Goldin, founder of Hint, sits down with today’s most fascinating entrepreneurs, disruptors, and change-makers for a no-holds-barred discussion of how they overcame long odds on the road to start-up success. Guests such as Guy Kawasaki (Apple, Canva), Julie Bornstein (The Yes, Stitch Fix), Mindy Grossman (WW), and Amy Errett (Madison Reed) share wisdom and anecdotes that will inspire you – and challenge you to think differently about achieving your goals. For more on the podcast as well ...
…
continue reading
Where real startup founders pitch to real investors—for real money. Forget everything you think you know about the world of venture capital. Host Josh Muccio takes listeners behind closed-doors and into the room where deals are made. Part of the Vox Media Podcast Network.
…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
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Go offline with the Player FM app!
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