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24: Market Positioning Secrets - That Will Make You More Money In No Time...
Manage episode 177401503 series 1331336
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The guys finally turn the microphones on! Sometimes we get together with the intention to tape a podcast, but get so wrapped up in conversation that we never get around to recording! That almost happened again today, but we got it done. That's a good thing, because today's episode is destined for our greatest hits album! What makes you stand out? What is your story beneath the story? How are you positioned in the market? Regardless of the quality of your product or service, if you don't pay attention to these questions and answer them effectively, success and a mass audience are likely to elude you. Tap into the depth of your story in a way that engages your audience. Start with your "attractive character," and the challenge he/she faces. Once your audience identifies with your "attractive character," you've begun to build your business. As you begin to own your story, your tribe will begin to grow. They are magnetized by your character and his or her journey. We all want to create a story that is bigger than our product or service. Your audience will want to be part of that story. A story that is bigger than your product or service. Your most loyal customers are the ones who feel that using your product or service was their idea, rather than the result of being "sold" by you. John goes into how he ended up with a brand new truck by using this strategy on his wife. Hopefully, Angela won't be listening to this episode...otherwise, John's cover will be completely blown, and he may have some serious explaining to do. Marketing infuses the desired story into the hearts and minds of your intended consumer. People purchase because of status. Status is not necessarily about cost or finances. Status is frequently attached to making an intelligent buying decision. Make sure that purchasing your product or service is considered to be an intelligent buying decision. Status. Story. Attractive character. Make them part of your marketing message.
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