184. Marketing strategist helps small businesses tell their unique stories

Johnson City Living

About the Guest:

Jonathan Fields is a dynamic marketing strategist and creative advocate based in Johnson City, Tennessee. Known for his versatile skill-set, Jonathan has built a career around guiding small businesses, non-profits, and entrepreneurs in crafting their narratives and finding the best channels for their messages. His approach to marketing is deeply rooted in relational selling, offering customized solutions rather than one-size-fits-all strategies. Besides being a marketing professional, Jonathan is also deeply involved in his community, helping forge connections and foster growth.

Episode Summary:

In this enlightening episode of the Johnson City Living podcast, host Colin Johnson sits down with Jonathan Fields, a marketing strategist and creative advocate, to delve into the world of storytelling and small business marketing. This dialogue unfolds against the backdrop of the picturesque Johnson City, with the discussion highlighting the importance of community and relational connections in marketing, all while offering practical insights into the trade.

Jonathan Fields shares his journey from growing up in Kingsport to becoming a marketing expert who now calls Johnson City home. His marketing philosophy centers on helping clients tell their unique stories to stand out in a crowded market space. The conversation covers everything from the basics of brand awareness to the intricacies of targeting the right audience. Fields touches on the significance of connecting individuals and businesses and discusses his upcoming opportunity as a speaker at TEDx Johnson City.

Key Takeaways:

• Relational Selling: Effective marketing is about building relationships and understanding the specific stories and needs of clients.
• Brand Awareness Importance: Continual brand awareness campaigns are vital for businesses to maintain a consistent presence and build trust with potential customers.
• Video Production in Marketing: High-quality video production is crucial for brand narratives, enabling businesses to communicate their unique value proposition effectively.
• Challenges of Gaining Trust: One of the major hurdles in marketing is gaining the trust of long-standing businesses reluctant to modernize their marketing approaches.
• Future Endeavors: Jonathan Fields is set to speak at TEDx Johnson City, discussing topics central to community and relationships in Appalachia.

Notable Quotes:

• "The important thing is to be able to meet small businesses, nonprofits, anything around the area that has a story to tell."
• "My clients, that's what all of us do, is we look to find answers for our problems."
• "And the only way you get to know that is to relationally, you get to know the client, you know, what's important to them…"
• "I rewrote it. What do you think about this? Being able to kind of best find, hey, I know you talked to me and you said these things are important. I know your voice."
• "The most useful way to use any of those avenues is to be able to tell what is unique to you."

Resources:

• Jonathan Fields' LinkedIn: Reachable for professional connections and inquiries.
• @jonathanfieldsofficial on Instagram: For insights and updates from Jonathan Fields.

Encourage your entrepreneurial spirit and harness the power of effective marketing by listening to the full episode, featuring the insights of Jonathan Fields. Stay tuned for more inspiring content that can shed light on the paths to success in business and beyond.