#104 Revitalise Your Blog & Master Your Website

Jonny Ross Fractional CMO

Welcome to Episode 26 of the 90-Day Website Mastery Podcast! Jonny Ross and Pascal Fintoni are back with another engaging episode packed with expert insights and actionable advice for website owners and content creators.

🔹 Segment Breakdown:

• You Ask, We Answer: Tackling blogger burnout and content repetition. Feel like you're on repeat with your blog posts? Jonny and Pascal discuss strategies to keep your content fresh and engaging.
• Website Stories: Unveiling 'The Ultimate Website Toolkit' - a comprehensive guide featuring 50 essential tools to enhance your website. Dive into the creation and curation process behind this invaluable resource.
• The Website Engine Room: Discover tools that transform your approach to SEO and content creation. Jonny introduces SpyFu for competitor analysis, while Pascal shares a revolutionary content outline generator to streamline your content planning.
• Website Call to Action: Immediate steps to optimize your website, focusing on color scheme adjustments for improved accessibility and user comfort, and revisiting your website’s to-do list to prioritize impactful changes.

🔹 Key Takeaways:

• Understand the importance of revitalizing your blogging strategy to maintain engagement and relevance.
• Explore practical tools that simplify and enhance your website management and content creation efforts.
• Learn how small tweaks, like optimizing color schemes and tackling key website tasks, can significantly enhance user experience and SEO.

🔹 Episode Highlights:

• Insightful discussions on overcoming content fatigue and the importance of continual learning and adaptation in digital content creation.
• An in-depth look at 'The Ultimate Website Toolkit', discussing each tool’s role in building a proud and efficient website.
• Practical advice on how to apply these tools directly to your website management practices for immediate results.

🔹 Action Steps:

• Consider the tools discussed in this episode to address specific challenges on your website.
• Reflect on your content strategy to ensure it remains fresh and engaging for your audience.
• Implement the recommended color scheme optimization to enhance accessibility and user interaction on your site.

🔹 Join Us Live:

Catch the excitement and learn directly from the experts by joining us for the live podcast sessions! Your input can drive our content, helping us address your specific challenges and interests in upcoming episodes.

🔹 Connect with Us:

Have questions or need personalized advice? Book a discovery call with Jonny or Pascal at 90daymarketingmastery.com, and let us help you make your website a success!

Don’t forget to download 'The Ultimate Website Toolkit' from the show notes and check out how these 50 tools can transform your website management experience.

👋 See you in the next episode for more insights and actionable tips. Keep enhancing your web presence and driving towards digital excellence!

Chapters:

00:00:16 - Introduction to 90-Day Website Mastery Program

Introduction to the 90-Day Website Mastery Program, including the live broadcast on various platforms, the format of the show, and the segments included in each episode.

00:01:34 -Reclaiming Your Online Space

Discussion on the importance of reclaiming your online space, reflecting on the website experience, and making practical adjustments for online visitors.

00:02:34 - The Importance of Blogging

Insights into the importance of blogging, addressing the feeling of repetition, and the value of blogging for business processes and engagement.

00:04:16 - Understanding the Essence of Blogging

Discussion on the essence of blogging, including the types of content typically found in a blog and the importance of redefining the term 'blog'.

00:05:39 - Content Creation and Repurposing

Exploration of content creation for internal purposes, challenges in content creation, and the concept of upcycling and repurposing content.

00:06:32 - The Evolution of Blogging

Discussion on the evolution of blogging, the shift in content formats, and the importance of adapting to changes in content creation.

00:07:36 - Revitalizing Your Blog

Insights into revitalizing blog content, the impact of dark mode on website design, and the significance of color scheme optimization for accessibility and user experience.

00:11:46 - The Ultimate Website Toolkit, Volume 1

Launch of the Ultimate Website Toolkit, Volume 1, featuring 50 handpicked tools to improve website management and performance.

00:17:20 - Website Engine Room: SpyFu.com

Introduction to SpyFu.com, a tool for analyzing competitors' SEO strategies and refining SEO and pay-per-click campaigns.

00:19:14 - Website Engine Room: Content Outline Generator

Introduction to a content outline generator tool for creating article outlines using AI technology and keyword input.

00:22:07 - Website Call to Action: Color Scheme Optimization

Call to action for color scheme optimization, focusing on accessibility, dark mode, and the impact of color schemes on user experience.

00:25:58 - Website Call to Action: The Ultimate Website Toolkit

Encouragement to download the Ultimate Website Toolkit, Volume 1, and use the tools to address top website action items and challenges.

00:27:09 - Closing Remarks and Future Engagement

Closing remarks, invitation for audience feedback, and anticipation for future episodes and engagement.