Should We Stop Hiring Students to Help with Social Strategy?

Josie and the Podcast

Our tree is up, the lights are lit, and the annual gingerbread house competition has been scheduled. It is officially the holiday season. As I reflect on the past year and look ahead to what's coming in 2024, this year theme as been all about students. My work approach and philosophy are centered; on who we are here to serve, and usually in higher ed, that is, our students. My work approach and philosophy are centered on the people we are here to serve, and in higher education, that is, our students.

In marketing and communications, students are integrated in all formal and informal ways and titles, from student workers, interns, influencers, ambassadors, and student employees. But the TL;DR version of this is students won't solve all your problems, and when you bring them on, there can be a lot of challenges. A lot of them. So, is it worth it?

Students having an active part in your campus social media strategy can be significantly impactful - but you’ll need to find and hire the right students, provide timely and ongoing training, and establish trust with them.

This session will be your cheat sheet to work with students differently in 2024. It’s time to get strategic, just like you do with all your marketing efforts. And trust me, not only will you get great content - but you’ll be positioned to transform the lives of your students - and probably yours too.

Josie and the Podcast is a production of Dr. Josie Ahlquist and is produced by University FM. The show is also sponsored by Element451.

For all resources mentioned in this episode, head to https://www.josieahlquist.com/podcast/should-we-stop-hiring-students-to-help-with-social-strategy/

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Mentioned in the episode:

• Candle warmer

• Milk frother

• Portable charger

• Epic Rap Battles of History is back!

• My first TikTok!

• Higher Ed Social Media Managers and Their Mental Health

• 2023 AMA Symposium for the Marketing of Higher Education

• AMA Pre Con Workshop - Developing Student Creators to Enhance Authentic Content Strategy

• Joel Villarini Falbe

• Cassaundra Moore

• Rachel Putman

• Morgan Campbell

• How to Support Students Who Run Campus Social

• Callie Goodwin Airtable Resources

• Student Development Theory

• Student Social Media Academy

• Renew Retreats

• Digital Community Building Cohort