How Luke Ford Built a $4.6M Business with 9,500 Customers

Journey to 7 Figures

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6+ y ago 40:41

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Today on the show, Luke Ford shares not only the strategies he used to grow My Computer Works to $4.6M but also how focusing on NPS doubled the LTV of his customers, the marketing strategies he used to scale, and much more! He has a very interesting story about raising money, so listen in and enjoy!

TOPICS:

What inspired Luke to get into entrepreneurship and start a business? [01:34]
What was one of the unique things about how Luke started My Computer Works? [02:41]
What was it like trying to raise money pre-revenue and working on it for six months? [03:11]
What were the steps that Luke took to put this business together and line up the investors? [02:54]
What was their target customer and how did they get their first 100 clients? [04:58]
What was their business plan? [07:58]
What kind of bottlenecks did they run into? Did they have to change their business model? [08:52]
Why did they choose to custom-build their automation technology themselves? [11:42]
How far did the automation take My Computer Works in terms of customers and revenue? [14:35]
How did doing infomercials help Luke scale the business? [16:12]
What were some of the big issues they needed to address in the process of scaling the business? [20:42]
What are some of the unique things about My Computer Works? [21:43]
What are their criteria for hiring technicians? [22:54]
What were some of the things that they did between getting from $1M to $4.6M? [25:29]
How did they handle customer churn? [31:46]

“Early adopters have to be informed on why this is a cool idea, or innovators have to spend a lot of time educating the marketplace.” — Luke Ford

“Never stop trying to figure out what the next channel is because you’re going to hit a good channel.”— Luke Ford