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JTF 041: Being an Expert is Bad For Your Business
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The biggest question I've gotten in my work is "How can I be seen as an expert in my industry? "
And the more that I've worked with people, the more I discover that this is the wrong question.
Being an expert won't help you stand out in your industry. The market is saturated...with experts.
Tune in to this episode to find out what to do instead and how to increase your income and impact in your business.
In This Episode:
Leadership Example: Olivia Pope and Her Gladiators
Free workbook: Maximize your offer's value proposition and customer revenue
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