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S03.EP06 - Brand Hacks with Emmanuel Probst
Manage episode 324018590 series 3243781
Content provided by JUST Branding - by Jacob Cass & Matt Davies, JUST Branding - by Jacob Cass, and Matt Davies. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by JUST Branding - by Jacob Cass & Matt Davies, JUST Branding - by Jacob Cass, and Matt Davies or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Often we think of brand-building from a commercial or business perspective. This week's guest thinks this needs to change and that as brand builders we need to consider our efforts from the perspective of the meaning consumers will attach to a brand.
Tune in to list insights from Emmanuel Probst - author of Brand Hacks, How to Build Brands by fulfilling the consumer quest for meaning.
In this episode, we discuss the three levels of meaning, brand hacks, examples of meaningful brand building, and how to deal with “naysayers”.
98 episodes
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Manage episode 324018590 series 3243781
Content provided by JUST Branding - by Jacob Cass & Matt Davies, JUST Branding - by Jacob Cass, and Matt Davies. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by JUST Branding - by Jacob Cass & Matt Davies, JUST Branding - by Jacob Cass, and Matt Davies or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Often we think of brand-building from a commercial or business perspective. This week's guest thinks this needs to change and that as brand builders we need to consider our efforts from the perspective of the meaning consumers will attach to a brand.
Tune in to list insights from Emmanuel Probst - author of Brand Hacks, How to Build Brands by fulfilling the consumer quest for meaning.
In this episode, we discuss the three levels of meaning, brand hacks, examples of meaningful brand building, and how to deal with “naysayers”.
98 episodes
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Similar to JUST Branding
Design Matters with Debbie Millman is one of the world’s very first podcasts. Broadcasting independently for over 15 years, the show is about how incredibly creative people design the arc of their lives.
…
continue reading
The PetaPixel Podcast is a twice-weekly podcast about the wonderful world of photography. It’s a fusion of news, opinions, humor, and real-world experience, bundled into a show that you can listen to on your way to work. Subscribe today to stay up to date with what’s going on in the photo industry from one of the-most-listened-to photography podcasts. Join thousands of photographers from around the world who enjoy host Sharky James' twice-weekly photo podcast where you'll have fun, improve y ...
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…
continue reading
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…
continue reading
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…
continue reading
The Modern Art Notes Podcast is a weekly, hour-long interview program featuring artists, historians, authors, curators and conservators. Pulitzer Prize-winning art critic Sebastian Smee called The MAN Podcast “one of the great archives of the art of our time.” When the US chapter of the International Association of Art Critics gave host Tyler Green one of its inaugural awards for criticism in 2014, it included a special citation for The MAN Podcast.
…
continue reading
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continue reading
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…
continue reading
Tangentially Speaking is dedicated to the idea that good conversation is organic, uncensored, revelatory, and free to go down unexpected paths with unconventional people. chrisryan.substack.com
…
continue reading
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