Lucinda Cross Shares the Importance of Being Visible & Building Strategic Partnerships

Just Minding My Black Owned Business

So many of us like to stay behind the scenes.

Although we desire to be at the forefront of our business, so many of us stay small out of fear.

We fear being seen.

We fear how we’re going to be perceived.

We fear uncertainty.

But guess what? You can have the best business in the world, but without visibility, you won’t succeed.

In order to thrive, we need to stop holding ourselves back and push past the fear. We need to transform our mindset and tell ourselves, “I have something of value to bring to the table.” Only then can we show up and gain true visibility.

In this episode, I had the pleasure of talking to Lucinda Cross, CEO of Activate Worldwide, who reveals the power of visibility. Along the way, she shares the importance of appearing in front of your ideal audience, how she becomes a “strategic stalker” to get featured in publications, and the importance of building effective, strategic partnerships that align with your brand.

It’s time to show up and be seen, so start tuning in today to leverage the power of visibility.

Guest Profile:

Lucinda Cross is an entrepreneur, motivational superstar, and bestselling author who tells it like it is. If you want inspiration, authenticity, and straight talk with business and personal development leaders, then Lucinda Cross is your go-to. She is a Certified Business Coach, and TV Lifestyle Expert, Lucinda Cross is the CEO of two personal and professional development companies, Activate Worldwide LLC. and Activate Your Life.org brands, which include The Big ASK, WE Nation, and Activate Your Life Leadership training. She is an award-winning influencer who has received the Life Time Achievement Award from former President Barack Obama, 40 under 40 Award from Westchester County, 25 Influential Black Women, and many more.

Discover:

Follow Lucinda Cross on Instagram: https://www.instagram.com/lucindacross/

Follow Lucinda Cross on Twitter: https://www.twiiter.com/lucindaspeaks

Learn more about Lucinda Cross: https://lucindacross.com/

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If you found this episode of JMMBOB valuable and encouraging, I would be so grateful if you left a rating and review. I love getting to know the people in my community and it helps other black business owners discover the podcast as well.

Knowledge Discussion:

• The power of visibility [3:25]
• How to get featured in publications [6:55]
• The importance of strategic partnerships [14:46]
• The best way to learn more about big brands [21:30]
• How to pivot to the next level [27:57]