"If you're giggling every time you say your values, probably time for a rethink" - Red Badger CEO, Cain Ullah

Karmic Capitalist - businesses with purpose

Red Badger is one of the UK's most successful digital transformation agencies. Founded by 3 friends coming out of Conchango, a successful previous generation agency, they decided they wanted to do things better.

At the heart of that ambition was to do two simple things. First, deliver significant change and impact to clients, and second to be a nourishing environment where the best people could go to elevate their careers.

In this Karmic Capitalist podcast episode, I interview founder and CEO Cain Ullah. He shares the pivotal role that values had in the Red Badger success story. Including how not spending a huge amount of time articulating them early on it was the right thing to do!

We talk about Red Badgers' values-based evolution towards a bigger mission and purpose, but the need to build it on the foundation of a financially sustainable platform. For Red Badger, that has involved the creation of the Mission Beyond initiative, which will bring the dynamism which the Badgers are famous for into the mission world. Specifically, the action-based laser focus of going from thought to action to impact that the Badgers which they regularly deliver to their clients.

I really enjoyed going into the detail of what the Badgers actually do to embed values within their work.

And Cain is just one of life's genuinely nice blokes!

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I host a weekly online workshop with CEOs of SMEs (10 to 100 employees approx) about scaling up, allowing them to step back and do more strategic work, and doing it in line with their values. Max 6 per session so we can have a real conversation.
If you'd like to join me, find a date that works for you here. They aren't charged for - you and I will both get value from the conversation.
Only CEOs / MDs apply - strictly peer-level conversation.