"We take off 3% before we've even started" - Laura Hannan of Pitch121

Karmic Capitalist - businesses with purpose

Every so often, your company may donate to charity. And that's fantastic. But what if you committed to give 3% of your sales revenue come what may?

Including if you were making a loss?

Brave? Foolhardy? Or simply committed to do good?

It might even make you think about your business differently.

In this episode of the Karmic Capitalist, I speak to Laura Hannan, co-founder with Fergus Parker of Pitch121, a profile-based marketing agency. They committed from the outset to donate 3% of their sales to charity through the Work for Good platform.

Aside from this simply being a continuation of Laura's giving to charity, which started systematically while she was in her teens, it turns out that it spreads the Karma wider.

Customers love it, as they get to choose who the donations go to. And Pitch121's employees love it, as it gives a dimension to their work which contributes directly to making lives better.

Our wider-ranging conversation takes this in, the role of values in Pitch121's work, embedding learning and growth within the working day, and more.

You can't help but feel that Laura is just one of life's good people. It was a real pleasure to meet and have this conversation about Pitch121, its growth, its people and its contribution.

Listen in to this episode of the Karmic Capitalist podcast wherever you get your podcasts.

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I host a weekly online workshop with CEOs of SMEs (10 to 100 employees approx) about scaling up, allowing them to step back and do more strategic work, and doing it in line with their values. Max 6 per session so we can have a real conversation.
If you'd like to join me, find a date that works for you here. They aren't charged for - you and I will both get value from the conversation.
Only CEOs / MDs apply - strictly peer-level conversation.