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Has TV become boring or has the reduction in budgets impacted how its marketed?

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Manage episode 425612992 series 2915042
Content provided by Kaya 959. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kaya 959 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
GUEST – Mandla N - founder of Black Brain Pictures
South Africans kissing TV goodbye The Market Research Foundation has released its MAPS data overview for the period from January 2021 to December 2023, revealing a marked decline in TV viewership in South Africa.
At the same time, South African viewership of streaming services has increased, although not as steeply as the decline in TV viewership. The Market Research Foundation’s MAPS data comes from annual surveys of a sample of the South African population. Kaya FM
  continue reading

168 episodes

Artwork
iconShare
 
Manage episode 425612992 series 2915042
Content provided by Kaya 959. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kaya 959 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
GUEST – Mandla N - founder of Black Brain Pictures
South Africans kissing TV goodbye The Market Research Foundation has released its MAPS data overview for the period from January 2021 to December 2023, revealing a marked decline in TV viewership in South Africa.
At the same time, South African viewership of streaming services has increased, although not as steeply as the decline in TV viewership. The Market Research Foundation’s MAPS data comes from annual surveys of a sample of the South African population. Kaya FM
  continue reading

168 episodes

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