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Advertising: Elevating & Optimising Your Meta Ads with Jon Loomer

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Manage episode 422012203 series 3270990
Content provided by Chloe Thomas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chloe Thomas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Jon Loomer’s been helping marketers and entrepreneurs reach their business goals through advanced Facebook marketing strategies since 2011!

And he’s (in my opinion) a must-follow if you want to know what’s working right now on Facebook Ads.

In this episode, we discuss:

  • Shifting the focus from targeting to better creatives
  • Making the most of Facebook’s automation tools
  • The importance of accurate data tracking and integration

Dive in:

[07:10] New advertisers have it easier now.

[12:33] Expensive marketing shifts focus, avoiding treating customers statically.

[15:40] Pixel code tracks website events for analysis.

[16:36] API sends more complete first-party data.

[21:58] Advanced machine learning AI automates streamlined campaigns.

[23:04] Advantage Plus Shopping encourages more creative control.

[24:30] Insider Tips from Jon!

Find the notes here: https://keepopt.com/207

Request your Performance Data Audit from Leaf now >>> https://keepopt.com/leaf

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

  continue reading

216 episodes

Artwork
iconShare
 
Manage episode 422012203 series 3270990
Content provided by Chloe Thomas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chloe Thomas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Jon Loomer’s been helping marketers and entrepreneurs reach their business goals through advanced Facebook marketing strategies since 2011!

And he’s (in my opinion) a must-follow if you want to know what’s working right now on Facebook Ads.

In this episode, we discuss:

  • Shifting the focus from targeting to better creatives
  • Making the most of Facebook’s automation tools
  • The importance of accurate data tracking and integration

Dive in:

[07:10] New advertisers have it easier now.

[12:33] Expensive marketing shifts focus, avoiding treating customers statically.

[15:40] Pixel code tracks website events for analysis.

[16:36] API sends more complete first-party data.

[21:58] Advanced machine learning AI automates streamlined campaigns.

[23:04] Advantage Plus Shopping encourages more creative control.

[24:30] Insider Tips from Jon!

Find the notes here: https://keepopt.com/207

Request your Performance Data Audit from Leaf now >>> https://keepopt.com/leaf

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

  continue reading

216 episodes

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