How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
Content provided by Chloe Thomas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chloe Thomas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Similar to Keep Optimising
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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Black Friday Top Tips 2023 including TikTok Shop, SMS, and Loyalty Programs
Manage episode 378005019 series 3270990
Content provided by Chloe Thomas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chloe Thomas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Welcome to this year’s Black Friday Top Tips episode!
Not only are my 9 guests offering excellent advice, each one is coming from a different perspective, and if I was going to write out my own advice for Black Friday 2023… there isn’t a key point on that list they’ve missed.
Here's who's sharing their top tip for Black Friday:
- Mary Lister, Triple Whale
- Jodie Guichard, Inventory Planner by Sage
- David Meakin, SHOPLINE
- Imogen Collins, Genie Goals
- Ed Barter, Herdify
- Fiona Stevens, Loyalty Lion
- Derric Haynie, Pipe17
- Jessica Totillo Coster, eCommerce Badassery
- Greg Zakowicz, Omnisend
In this episode we discuss:
- TikTok Shop’s impact on Black Friday strategies
- Why is it important to attract attention to your brand on Black Friday?
- Should you focus on existing customers? Or new customer acquisition?
- Launching a loyalty program before Black Friday
- How can automation, specifically in email marketing, drive sales on Black Friday?
- What should your discount strategy look like?
- How to make sure your systems don't have a meltdown
[07:22] Tech solutions streamline stock management and boost efficiency.
[12:51] Consumers' buying behaviour driven by social cues.
[16:18] Black Friday success relies on loyal customers.
[20:20] TikTok shop gaining popularity, cost-effective for brands.
[22:51] 2023 has been a weird year for businesses.
[26:27] Email and SMS automation boost sales.
[29:31] Don't neglect your strategy for Black Friday.
And if you want more... you can find the replay of our Profitable Black Friday Webinar here https://web1.ecommerceexplored.com
Learn about Herdify >> https://keepopt.com/herdify
Find your next eCommerce tool >> https://keepopt.com/tech
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor
209 episodes
Share
Manage episode 378005019 series 3270990
Content provided by Chloe Thomas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chloe Thomas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Welcome to this year’s Black Friday Top Tips episode!
Not only are my 9 guests offering excellent advice, each one is coming from a different perspective, and if I was going to write out my own advice for Black Friday 2023… there isn’t a key point on that list they’ve missed.
Here's who's sharing their top tip for Black Friday:
- Mary Lister, Triple Whale
- Jodie Guichard, Inventory Planner by Sage
- David Meakin, SHOPLINE
- Imogen Collins, Genie Goals
- Ed Barter, Herdify
- Fiona Stevens, Loyalty Lion
- Derric Haynie, Pipe17
- Jessica Totillo Coster, eCommerce Badassery
- Greg Zakowicz, Omnisend
In this episode we discuss:
- TikTok Shop’s impact on Black Friday strategies
- Why is it important to attract attention to your brand on Black Friday?
- Should you focus on existing customers? Or new customer acquisition?
- Launching a loyalty program before Black Friday
- How can automation, specifically in email marketing, drive sales on Black Friday?
- What should your discount strategy look like?
- How to make sure your systems don't have a meltdown
[07:22] Tech solutions streamline stock management and boost efficiency.
[12:51] Consumers' buying behaviour driven by social cues.
[16:18] Black Friday success relies on loyal customers.
[20:20] TikTok shop gaining popularity, cost-effective for brands.
[22:51] 2023 has been a weird year for businesses.
[26:27] Email and SMS automation boost sales.
[29:31] Don't neglect your strategy for Black Friday.
And if you want more... you can find the replay of our Profitable Black Friday Webinar here https://web1.ecommerceexplored.com
Learn about Herdify >> https://keepopt.com/herdify
Find your next eCommerce tool >> https://keepopt.com/tech
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor
209 episodes
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Similar to Keep Optimising
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Hear the stories, learn the proven methods, and accelerate your growth and future through entrepreneurship. Welcome to The Foundr Podcast with Nathan Chan. About the show: For over a decade, The Foundr Podcast with Nathan Chan has been a leading entrepreneurship podcast for open-book conversations with, by, and for founders. Whether you're starting, building, or dreaming about your business, The Foundr Podcast is where you can access experienced founders who've been in your shoes to learn th ...
…
continue reading
Hosted by Adam Posner, where he interviews top experts, entrepreneurs and thought leaders from the world of Entrepreneurship, Talent Acquisition, Personal Growth and other world-class amazing humans on their insights into their own career journeys and personal growth. The goal of #thePOZcast is to showcase amazing humans who share their stories to inspire you to harness your inner tenacity to drive your life and career forward. Adam Posner is the Founder and Managing Director @ NHP Talent Gr ...
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continue reading
Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
…
continue reading
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