Email: AB Tests for Email Marketing Success with Bridget Poston

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2M ago 35:58

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Bridget Poston is a conversion copywriter and email marketer helping DTC clients via her Beeline Copy agency. Where she creates human-first email marketing to keep your customers coming back, and finds untapped revenue within your email list.

In this episode, we discuss:

the untapped potential of email lists
why brands need to do ab testing, and how they should do it
leveraging zero-party data to effectively personalize emails

Dive in:

[03:58] Transitioned from writing to holistic email marketing.

[08:13] Brands should test campaigns multiple times.

[10:35] Regular testing until Black Friday for email marketing.

[13:50] Using first names for personalization is good, but collecting zero party data is now essential.

[19:15] Organize tests in simple spreadsheet for tracking.

[22:59] Testing subject lines and offers for flows.

[24:40] Bridget’s Insider Tips!

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206 episodes

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