Organic Social: A 7-figure Brand’s Social Media Strategy with Sheets and Giggles' Colin McIntosh

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8M ago 38:51

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Colin McIntosh is the Founder and CEO at eCommerce brand Sheets & Giggles, historically a brand who have done a LOT via organic social, but have been cutting back…

In this episode we discuss:

How does a retailer approach using organic social media?
What role did TikTok play in Colin's social media strategy?
Why X (Twitter) is Colin’s best sales channel for organic sales
AI-generated content and its implications
The impact of niche platforms like Threads

[06:11] Frustration with low engagement on social media.

[07:41] Instagram and Facebook ad platforms are complex and expensive.

[10:47] Podcast sponsor engages with targeted, fun audiences.

[13:42] Tailored content engages audiences and boosts sales.

[17:43] X (Twitter) sales in 6 figures.

[24:15] Understanding user behaviour on social media platforms is crucial for success.

[27:58] AI-driven social media nightmare: government, companies, profit-seekers.

[29:13] AI interview training could lead to unusable content.

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209 episodes

#Entrepreneur #Business #Podcasting Education #Marketing #Chloë Thomas