TikTok: Case Study: How Aisle3 have used it to grow sales with Thomas J Vosper

Keep Optimising

Thomas J Vosper, CEO and co-founder at trainers marketplace Aisle 3, where they’ve been focusing on TikTok ahead of any other channel during 2023 to fuel their growth.

Going from zero to 33,000 followers in that time, with a low-cost strategy.

In this episode we discuss:

• Selling via methods OTHER than TikTok Shop
• Organic TikTok
• Creator TikTok
• Strategies to engage with influencers and ensure better outreach and engagement
• The balance between perfection in content creation and the need for consistent output
• Where do you start with TikTok?
• How do posts on TikTok drive engagement, followers, and website traffic?

[01:12] Thomas J Vosper shares their TikTok growth strategy.

[05:06] TikTok helped build an audience quickly, unlike other channels.

[09:14] TikTok offers a vast audience for content creators.

[11:03] Marketplace strives for brand approval on TikTok.

[19:19] Bypassed creator marketplace, and did targeted outreach instead.

[24:35] Posts with high engagement drive sign-ups.

[25:55] In-house team created majority of content.

[30:51] Consistency is key for optimizing content.

[33:56] The future of TikTok is uncertain with many alternatives.

Book your TikTok call with Ben >> https://keepopt.com/unsociable

Find your next eCommerce tool >> https://keepopt.com/tech

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