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046 Unlock the Potential of Your Website's Home Page with Alex Collier
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This week's episode is all about your website's home page! Alex Collier, a brand and web designer, joined me to talk about the importance of a well-designed homepage, common mistakes photographers make when designing theirs, the importance of including clear and compelling calls to action, and more. Alex also shares her formula for creating an effective homepage that you don't want to miss out on!
Takeaways
The homepage is the first impression and should capture attention and establish trust, while the services page is more conversion-driven and provides detailed information.
Common mistakes on homepages include not clearly indicating the location, burying important information, and not including enough content.
It is important to have clear and compelling calls to action on the homepage, using action verbs and guiding the user through their experience.
Must-have elements on the homepage include sections for linking to other pages, showcasing testimonials, including an email opt-in, and providing a call to action to the contact page.
Organizing portfolio and pricing information by category is more streamlined and relevant for potential clients.
SEO is important for ranking in search engines, and internal linking can help improve the relevance and visibility of important pages.
The key takeaway is to put yourself in the client's shoes and make the website experience easy and seamless for them.
Chapters
00:00 Introduction
02:43 Importance of Homepage and Services Page
04:22 Common Mistakes on Homepages
06:35 Above the Fold and Length of Homepage
09:24 Importance of CTAs
14:27 Must-Have Elements on Homepage
19:45 Importance of SEO and Internal Linking
19:51 Final Takeaways
20:52 Fun Question: Taylor Swift
22:39 Conclusion
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