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052 Experience the Difference of Long-Term Marketing with Kara Duncan from The Kara Report
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Let's talk about the struggle we all know too well: keeping up with social media. Imagine focusing on the platforms that truly work for you and using strategic tools to lighten the load instead. Today on Keeping It Candid, I'm talking to Kara Duncan from The Kara Report, who shares insights on how to create a sustainable marketing strategy, the long-term magic of blogging, and the wonders of AI in content creation.
Show Notes: https://simplysandrayvonne.ca/long-term-marketing-with-kara-duncan
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Kara Duncan's Marketing Roadmap Freebie: https://thekarareport.com/roadmap
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Takeaways
- Engagement on Instagram is down and gaining new followers and consistent engagement is harder than ever.
- Being consistent in marketing doesn't mean you have to be on every platform every day. Choose platforms that work best for your business and focus on them.
- Blogging has long-term benefits and can drive traffic to your website for years.
- Using AI tools can help with copywriting and repurposing content for different platforms.
- Regularly evaluate which marketing tools provide a return on investment and adjust your strategy accordingly.
Chapters
00:00 The Challenge of Instagram Engagement and Gaining New Followers
06:22 Being Consistent in Marketing Without Being on Every Platform Every Day
13:42 The Long-Term Benefits of Blogging
25:07 Evaluating Marketing Tools for Return on Investment
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