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Will its 'Chrome' Web Browser Put a Shine on Google's Long-term Strategy?
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Casual observers may have concluded that Google's introduction this week of its Chrome web browser was a direct assault on the dominance of Microsoft's Explorer. But Wharton professors David Hsu and Kevin Werbach see a longer-term strategy at work. They say Google wants the new browser to influence the development of web technology that will help draw consumers to its various web applications, making Google overall more attractive to advertisers.
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