The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Content provided by Thomas Barregren and Kntnt Sweden AB. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Thomas Barregren and Kntnt Sweden AB or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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166: Gör du skitinnehåll? – med content spanarna
Manage episode 198482854 series 128254
Content provided by Thomas Barregren and Kntnt Sweden AB. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Thomas Barregren and Kntnt Sweden AB or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
För fem år sedan publicerade Doug Kessler vid Londonbyrån Velocity Partners vad som med sina nära fem miljoner visningar måste vara en av världens bästa presentationer: Crap. The Content Marketing Deluge.
I presentationen varnade Doug Kessler för att content marketing kommer att leda till en syndaflod av skitinnehåll. Han gav också tips på hur du ska överleva.
Nu, fem år senare, har han återkommit till ämnet. I en lång och mycket läsvärd artikel frågar han sig om han fick rätt.
Content spanarna kan inte vara sämre. Vi följer Doug Kessler i hans fotspår och plockar upp hans frågor och resonerar på egen hand. Det blev ett riktigt bra samtal, tycker i vart fall vi själva. Lyssna och döm själv.
Du hittar länkar till allt vi hänvisar till (och lite till) på www.kntnt.se/16746.
Musik: All Alone © Ivan Chew (CC BY 3.0) Musik: Fill the Space © Anthony Parker (CC BY-SA 3.0)
101 episodes
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Manage episode 198482854 series 128254
Content provided by Thomas Barregren and Kntnt Sweden AB. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Thomas Barregren and Kntnt Sweden AB or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
För fem år sedan publicerade Doug Kessler vid Londonbyrån Velocity Partners vad som med sina nära fem miljoner visningar måste vara en av världens bästa presentationer: Crap. The Content Marketing Deluge.
I presentationen varnade Doug Kessler för att content marketing kommer att leda till en syndaflod av skitinnehåll. Han gav också tips på hur du ska överleva.
Nu, fem år senare, har han återkommit till ämnet. I en lång och mycket läsvärd artikel frågar han sig om han fick rätt.
Content spanarna kan inte vara sämre. Vi följer Doug Kessler i hans fotspår och plockar upp hans frågor och resonerar på egen hand. Det blev ett riktigt bra samtal, tycker i vart fall vi själva. Lyssna och döm själv.
Du hittar länkar till allt vi hänvisar till (och lite till) på www.kntnt.se/16746.
Musik: All Alone © Ivan Chew (CC BY 3.0) Musik: Fill the Space © Anthony Parker (CC BY-SA 3.0)
101 episodes
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Similar to KNTNT Radio
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
A bootstrappers podcast for founders, entrepreneurs, visionaries and dreamers who are building businesses from the ground up without the taking on debt or selling equity. Here we cover marketing, sales, organization and mindset issues that matter to you
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
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continue reading
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No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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