The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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Content provided by Thomas Barregren and Kntnt Sweden AB. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Thomas Barregren and Kntnt Sweden AB or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Gemensam målgruppsbild ger bättre samarbete mellan sälj och marknad
Manage episode 220139493 series 128254
Content provided by Thomas Barregren and Kntnt Sweden AB. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Thomas Barregren and Kntnt Sweden AB or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Kntnt Radio firar 200 avsnitt med ännu en content spaning. Denna gång tar vi avstamp i två skrämmande siffror:
Enligt Forresters ”Q1 2018 Marketing Benchmark survey” har sälj och marknad hos bara 24 % av företagen en gemensam målgruppsbild. I mer än 3 av 4 företag så skiljer säljarnas och marknadsförarnas bild åt. Och det visar sig.
En studie av LinkedIn visa att överlappet mellan de som marknad når och de som säljarna når är ynka 23 %.
Dessa dystra siffror uppmärksammas i en artikel som föreslår att marknad och sälj ska söka en gemensam målgruppsbild. Thomas, Pia och Malin håller med och diskuterar hur det ska gå till.
Läs mer på www.kntnt.se/18216.
Musik: All Alone © Ivan Chew (CC BY 3.0) Musik: Who We Are © Wordsmith (CC BY-ND 3.0)
101 episodes
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Manage episode 220139493 series 128254
Content provided by Thomas Barregren and Kntnt Sweden AB. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Thomas Barregren and Kntnt Sweden AB or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Kntnt Radio firar 200 avsnitt med ännu en content spaning. Denna gång tar vi avstamp i två skrämmande siffror:
Enligt Forresters ”Q1 2018 Marketing Benchmark survey” har sälj och marknad hos bara 24 % av företagen en gemensam målgruppsbild. I mer än 3 av 4 företag så skiljer säljarnas och marknadsförarnas bild åt. Och det visar sig.
En studie av LinkedIn visa att överlappet mellan de som marknad når och de som säljarna når är ynka 23 %.
Dessa dystra siffror uppmärksammas i en artikel som föreslår att marknad och sälj ska söka en gemensam målgruppsbild. Thomas, Pia och Malin håller med och diskuterar hur det ska gå till.
Läs mer på www.kntnt.se/18216.
Musik: All Alone © Ivan Chew (CC BY 3.0) Musik: Who We Are © Wordsmith (CC BY-ND 3.0)
101 episodes
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Similar to KNTNT Radio
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The next generation of successful entrepreneurs will be both founders & creators, leveraging their own audience to launch, build, and scale multiple companies into millions based on their own personal hobbies & passions. This is the 'Personal Holding Company' philosophy. It's a lifestyle business on steroids: no venture capital investors, work whenever & wherever you want, turning your hobbies into businesses. First Class Founders explores this PHC philosophy with tactical tips & strategies ...
…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
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continue reading
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The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
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