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Schismen mellan marknad och sälj
Manage episode 222175602 series 128254
Content provided by Thomas Barregren and Kntnt Sweden AB. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Thomas Barregren and Kntnt Sweden AB or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Philip Kotler, Neil Rackham och Suj Krishnaswamy skrev 2006 i Havard Business Review (HBR) om "the war between sales and marketing". De beskrev också orsaken till detta "krig" och hur man ska få slut på det. Trots att det har gått tolv år sedan artikeln publicerade tycks inget ha hänt. Tvärtom visar en studie av Spencer Stuart "an insane number of chief marketing officers who've been fired during 2018" för att citera ur en purfärsk HBR-artikel författad av Keith Ferrazzi. Varför är det så för? Och vad kan en svensk marknadschef lära sig? Det är frågor som content spanarna tar sig an i avsnitt 204 av Kntnt Radio.
Länkar till artiklarna hittar du på https://www.kntnt.se/18616
Musik: All Alone © Ivan Chew (CC BY 3.0) Musik: Fool's Gold © The Devil Music Co. (CC BY-ND 3.0)
101 episodes
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Manage episode 222175602 series 128254
Content provided by Thomas Barregren and Kntnt Sweden AB. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Thomas Barregren and Kntnt Sweden AB or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Philip Kotler, Neil Rackham och Suj Krishnaswamy skrev 2006 i Havard Business Review (HBR) om "the war between sales and marketing". De beskrev också orsaken till detta "krig" och hur man ska få slut på det. Trots att det har gått tolv år sedan artikeln publicerade tycks inget ha hänt. Tvärtom visar en studie av Spencer Stuart "an insane number of chief marketing officers who've been fired during 2018" för att citera ur en purfärsk HBR-artikel författad av Keith Ferrazzi. Varför är det så för? Och vad kan en svensk marknadschef lära sig? Det är frågor som content spanarna tar sig an i avsnitt 204 av Kntnt Radio.
Länkar till artiklarna hittar du på https://www.kntnt.se/18616
Musik: All Alone © Ivan Chew (CC BY 3.0) Musik: Fool's Gold © The Devil Music Co. (CC BY-ND 3.0)
101 episodes
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Similar to KNTNT Radio
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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