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Attention Economy trends in marketing & advertising
Manage episode 327453470 series 3107720
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What is the key product of facebook, google, apple or amazon? It is not their services, it is you. Your data. Your attention.
Attention is the new bitcoin. Join us in discussion with Dentsu Aegis marketing director Michal Majnuš and find out about key global social trends which no marketer, communicator or innovator should miss in their strategy. Live from WeWork Prague!
In following decade, the most valuable thing will be your attention. Attention is the new bitcoin. There are existing researches, which proves corellation between the amount of shown advertising in society and overall happiness. How much does every social network or online medium earns off you? What value does your attention have? You would be surprise, how low it may be. No ads is the new premium.
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KONTRA is a group of people devoted to creating the most engaging brands and delivering real growth through marketing strategies and brand experience. We are folks with skills ranging from strategic planning and brand development through design and animation to psychology and behavioural economy.
The latter is a key to our analysis which we consider as rudimental for strategy and creativity to follow. Anytime we are working on a project for a client, we start with a blank page and ask: what if?
Is that cool for you? Then proceed. If not, better find yourself a regular brand studio. We are a bit different and we like to urge our clients to become so.
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