Yips, Pips, and Yaps - The Koyoti Logo: From Concept to Creation

Koyoti Small Business Podcast

Summary
In this episode, Thomas discusses the backstory of how Coyote came up with their logo. Initially, Coyote was intended to be a holding company, but eventually became a marketing agency. Thomas worked with a designer friend to develop the logo, focusing on the visualization of the name and the animal. The final logo depicts a coyote howling at a full moon, symbolizing ambition and the pursuit of goals. Thomas also emphasizes the importance of going on a brand journey before creating a logo.

Keywords
logo, brand strategy, visualization, name, animal, folklore, font, design concepts, moon, ambition, pursuit, clearing, subtlety, depth, messaging, imagery, brand journey

Takeaways
The development of a logo should be based on a brand strategy and a brand journey.

• Consider the visualization of the name and the animal when creating a logo.
• A logo should reflect the ambition and pursuit of goals.
• Pay attention to subtlety, depth, and visual appeal in a logo design.
• Regularly evaluate and update the font usage of a logo.
• Going on a brand journey before creating a logo can help ensure it reflects the brand.

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