Rachel Beisel - Childhood Trauma Created a Top CMO

Lady Empire

Rachel is a Colorado-based marketing technologist and Fractional CMO. After leaving CableLabs as their former CMO, she pursued many different things such as founding BABs Outside, investing in Soona, Mortal Kombucha, and InterviewIA, and hiking 46 out of Colorado's 58 14ers. Rachel will discuss how she went from living in her car at one point to becoming one of cable's top recognized businesswomen. She will also talk about the memoir she is currently working on and how her childhood trauma changed her life forever.
https://linktr.ee/rachelbeisel
https://www.rachelbeisel.com/
https://www.amazon.com/Forget-Mentor-Find-Sponsor-Fast-Track/dp/1422187160
Rachel Beisel Bio:
C-Suite Leader, Visionary, Strategist, & Startup Founder of Multiple Companies
· Founder and CEO, full-time CMO, and fractional CMO for both $B and $M businesses in B2B and DTC technology, beauty, CPG, and media companies in both mature to high-growth companies.
· Proven track record of actualizing strategies for $MM results, galvanizing boards, getting executive buy-in, and engaging workforce through confident communication, data literacy, and an agile mindset.
· Experience with R&D, HR, Finance, Operations, Long-Range Innovation, Sales, Product, Development and Design, and mastery of Marketing and Communication functions.
Results-Driven Sales & Marketing Leader
· Successful marketing/sales leader with companies of varying stages (startups, mid-stage, and Fortune 100).
· Trained in/active practitioner of Customer-Centric Selling, Challenger Method, Inbound Marketing Methodologies, SEM and Digital Marketing Growth Strategies; pioneered Agile Marketing.
· Generated 100M+ deals/sales from startup to enterprise.
Operational Transformation via Program and Product Development
· Transforms products and services companies through developing new offerings, uncovering underserved markets, and leveraging disruptive innovation to win new customer segments across multiple industries and business models.
· Known for successful turnarounds, rebrand strategies, and building well-oiled machines.
· Involved in 10 Mergers & Acquisitions including financial due diligence, board presentations, and external communications including managing analyst relations.
· Trained up to 1000s on process efficiency and marketing innovation methodologies across organizations (Kanban, Lean, Agile, Scaled Agile (SAFe), Jobs to Be Done (JTBD), Process Mapping, Customer Journey Mapping, FIRE (Focus, Ideation, Ranking, Execution), Design Thinking, DevOps deployment methodology, Design Sprint, etc).
High-Impact Teams, Coaching, & Mentorship
· Able to build highly skilled, diverse global teams and incorporate processes in new ways that provide a competitive edge enabling companies and teams to win.
· Former pro athlete. Understands the importance of teams. Creates a reliable and robust culture of trust within the organization, powerfully impacting morale and productivity.
· Motived by helping others find their power, become future leaders and reach their potential.
· Highly skilled at recruiting the right people at all levels for the organization. Knows when to build versus buy; hire versus augment.
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