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La vérité derrière les classements de marques

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Manage episode 430857055 series 2906298
Content provided by Xavier Delmas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Xavier Delmas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Les classement de marques sont toujours fascinants ! La marque Apple vaudrait 516 milliards de dollars, Microsoft 340 milliards et Google 333 milliards. Mais comment valorise-t-on ces actifs incorporels ? Qu'il s'agisse d'une marque, d'un brevet ou d'un monopole d'état, retour sur les 4 méthodes de valorisation des actifs intangibles.

  continue reading

496 episodes

Artwork
iconShare
 
Manage episode 430857055 series 2906298
Content provided by Xavier Delmas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Xavier Delmas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Les classement de marques sont toujours fascinants ! La marque Apple vaudrait 516 milliards de dollars, Microsoft 340 milliards et Google 333 milliards. Mais comment valorise-t-on ces actifs incorporels ? Qu'il s'agisse d'une marque, d'un brevet ou d'un monopole d'état, retour sur les 4 méthodes de valorisation des actifs intangibles.

  continue reading

496 episodes

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