Circulation

Latent Branding

Very broadly, circulation means movement within a space or context. We can take a variety of perspectives here. Circulation in terms of medical contexts means fluids, notably blood, pulsing through a bodily system. If you want to focus on circulation in terms of economics, you might include the movement of capital and commodities throughout their various life cycles, which includes production, distribution, and exchange. When we pay attention to circulation economically, we realize that the processes of exchange and distribution shape the various processes of production. In concrete terms, this means that where you sell a product will shape how you make it. If you want to stress an anthropological view of circulation, you might focus on the relationships that movements create. From an anthropological point of view, as commodities and content circulate, they create relationships and cultures from the wake of their movements. For online contexts, circulation can mean movement of your writing, audio, and other information within your own website, across your own platforms, and how people share and distribute your content (often without your knowledge or consent).