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Achieving Optimal ROI In Law Firm PPC Campaigns
Manage episode 425903284 series 3435130
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In this episode, Gerardo, the PPC Director at On The Map Marketing, sits down with Kristaps, CEO of OTM Marketing and discusses effective PPC strategies for lawyers. Gerardo shares his journey of significantly growing the PPC department and provides insights into the essentials of PPC advertising, specifically for personal injury attorneys. Here you will learn:
1. What PPC (Pay-Per-Click) advertising is and its importance for law firms.
2. Key strategies for managing and optimizing PPC campaigns.
3. The importance of rigorous keyword research and data collection.
4. How to effectively use Google Ads' automated bidding strategies.
5. Insights into budgeting for PPC campaigns in competitive markets.
If you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing on Twitter).
Thank you for listening :)
Chapters
1. Introduction (00:00:00)
2. Gerardo's Background and Early Challenges (00:03:01)
3. Optimizing PPC for Personal Injury Attorneys (00:05:28)
4. Evolution of Google Ads Strategies (00:07:41)
5. Detailed Campaign Optimization Strategies (00:10:41)
6. Long-Tail Keywords and Budgeting (00:12:51)
7. LSA Ads and Optimization Tips (00:18:09)
8. Future Trends and AI in PPC (00:26:03)
16 episodes
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