Digital PR for Law Firms- Fery Kaszoni & Kristaps Brencans Discuss Future of Legal Link Building

Law Firms On The Map

Join host Kristaps Brencans in this episode of "Law Firms On The Map" as he sits down with Fery Kaszoni, the digital PR expert, renowned as the "godfather of digital PR."
Fery shares profound insights into digital PR strategies, particularly in the context of law firm SEO, shedding light on how to secure large media publication backlinks for SEO success. He emphasizes the importance of link-building in digital PR and distinguishes between generating coverage and generating links. Digital PR for law firms is an ongoing activity and one that you can definitely leverage as a consistent, link velocity generator.
Key Highlights:
- Reactive PR, Expert Commentary PR, and Data-Driven PR, with real-world examples for law firms.
- Is link-building for attorneys difficult?
- Fery's brainstorming process for creating captivating PR ideas for law firms.
- The future of SEO in 2024, with Fery predicting a shift towards extreme authenticity and Google's increased focus on unique, trustworthy content.
Connect with Fery Kaszoni on LinkedIn to stay updated with his insights and expertise in digital PR.

If you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing on Twitter).
Thank you for listening :)

Chapters

1. Introduction (00:00:00)

2. Fery's Introduction to Digital PR (00:00:23)

3. Digital PR Strategies (00:01:52)

4. Overlap Between PR Benefits and SEO Benefits (00:02:58)

5. Measuring Success in Digital PR (00:05:12)

6. Approaches to Digital PR (00:06:52)

7. Data-Driven PR (00:09:30)

8. Outreach Strategy (00:10:33)

9. Building Links for Attorneys (00:12:01)

10. Successful Digital PR Campaigns (00:13:09)

11. Fery's Brainstorming Process (00:14:13)

12. Outlook on SEO in 2024 (00:17:45)

13. Get in touch with Fery (00:19:56)