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Google E-E-A-T for Lawyers with Isadora Padoa
Manage episode 358465441 series 3435130
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In the fourth episode of Law Firms On The Map, Kristaps Brencans the CEO at On The Map Marketing, gets together with senior SEO manager, Isadora Padoa. They talk about one of the most important lawyer SEO ranking factors in 2023.
In this episode, Kristaps and Isadora breakdown our inhouse E-E-A-T audit created by Isadora. They discuss:
- What are E-E-A-T ranking signals for attorneys?
- Importance of personal brands for lawyers
- How to use lawyer directories for improving your E-E-A-T
- Breakdowns of E-E-A-T for some attorney websites
Resources mentioned in the episode:
- Google Search Quality Evaluator Guidelines
- Schema Validator
- Wilshire Law Firm (we evaluated their homepage)
- Hipskind & McAninch (we looked at their review page)
- Casares Law (about page)
- Morgan & Morgan (media page)
About Isadora Pandoa: An SEO Strategist at On The Map Marketing, Isadora has led clients from every industry to achieve awesome results in terms of rankings, traffic, and leads. When not working, you'll likely find her with her nose in a book, taking a road trip, or doing pilates.
About Kristaps Brencans: The CEO of On The Map Marketing, Kristaps, has overseen thousands of successful attorney SEO campaigns himself.
About On The Map Marketing: As the name suggests, the law firm SEO agency started with ranking attorneys on the map. Over a decade later, it now has delivered multi-million dollar worth of value for attorneys in the most competitive niches such as personal injury, DUI, etc.
If you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing on Twitter).
Thank you for listening :)
Chapters
1. Google E-E-A-T for Lawyers with Isadora Padoa (00:00:00)
2. Isadora's Introduction (00:00:30)
3. What are E-E-A-T signals? (00:04:04)
4. Is E-E-A-T a measure of a page's quality? (00:06:27)
5. Does E-E-A-T apply to all the pages? (00:07:36)
6. E-E-A-T audit: Important factors (00:09:28)
7. The importance of media presence (00:12:12)
8. What is the legal service schema? (00:13:58)
9. Importance of personal brands for attorneys (00:17:03)
10. The role of legal directories in E-E-A-T (00:18:25)
11. What is a person schema? (00:20:09)
12. E-E-A-T attorney website dissection example #1 (00:21:35)
13. E-E-A-T attorney website example #2 (00:27:00)
14. A breakdown of an attorney bio page (00:31:39)
15. Testing your bio page (00:35:14)
16. Morgan & Morgan's "In The Media" page's analysis (00:37:20)
17. What are the top 3 things you need to remember in context of E-E-A-T? (00:42:11)
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