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274: Surprising Studies Reveal How You Should Market to Executives
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This episode discusses Selling to the C-Suite and addresses studies that the authors conducted showing how we should market to executives to reach them early in the buying process, when the executives are most involved.
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#law #legal #lawyer #attorney #lawfirm #counsel #selling #c-suite #generalcounsel #GC #CEO #owners #business #studies #marketing
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