#129: John McKenna (PeachTree VA)

Lay of The Land

John McKenna, CEO of Peachtree VA, a virtual assistant staffing organization & President of The Emerald Group, a premier mortgage recruiting firm.

Based here in Cleveland, John acquired Peachtree VA early in 2022 to grow their vetted virtual assistant offering in the wake of a flourishing virtual assistant industry where entrepreneurs, startups, small businesses, nonprofits, executive directors, and other business models are often stretched thin, and using a virtual assistant can gain back some of their time, reduce cost and streamline their business.

John points out that engaging virtual assistants can alleviate the exhaustive hiring process for companies, citing surveys showing that traditional hiring can be 78% more expensive and exponentially higher if an employee does not work out. Research also suggests that direct replacement costs can be as high as 50% to 60% of an employee’s annual salary. Then there’s the price of turnover with a traditional hire, with costs ranging from 90% to 200%of their annual salary.

We cover a lot in our conversation today — from the ins and outs of entrepreneurship-via-acquisition and what that looks like in practice, to the nuance of this quickly evolving virtual assistance space — how to effectively delegate, the implications of the gig economy, supplementing exhaustive and costly hiring processes, and what comes next for Peachtree VA as John continues to the grow the business from here, helping their clients focus on what matters most!

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Connect with John McKenna on LinkedIn — https://www.linkedin.com/in/johnamckenna/
Learn more about PeachTree VA — https://www.peachtreeva.com/

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