#170: Matt Buder Shapiro Round II — Investing in Cleveland, Storytelling, and Reflections on Vytalize Health's MedPilot Acquisition

Lay of The Land

Matt Buder Shapiro — Chief Marketing Officer at Vytalize Health, Previously Founder at MedPilot (Acquired)

I first spoke to Matt on this podcast 3 years ago. At the time, as a co-founder and chief marketing officer of MedPilot, he was navigating an acquisition to Vytalize Health after having built the company to help service over a million patients. I said at the time that Matt’s journey is a big win for Cleveland startups and the ecosystem writ large, and today’s conversation underlines that point.

Three years on and proudly part of Vytalize Health, Matt serves as Vytalize’s Chief Marketing Officer, which has now raised over $200mm in funding to fuel their revenue growth of over 150,000% as one of the fastest-growing companies in the country in pursuit of their mission to accelerate the transition to value-based care for patients by taking care of the doctors who take care of us.

From this new vantage point, we talk about how Matt navigated the acquisition, the lessons learned along the way, the power of storytelling, collaborating with other local founders — like Mac Anderson from Cleveland Kitchen (Episode #20) and Andre Cisco, Manager of MGK and XX Brands (Episode #162) — to invest in over 30 other founders over the last few years, working on Mayor Justin Bibb’s campaign & term (Episode #15), his perspective on Cleveland and a whole lot more.

If you want to go deeper on the specifics of MedPilot and Matt’s background, I’d encourage you to listen to him break it down on Lay of The Land’s 14th episode.

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LINKS:
Follow Matt Buder Shapiro on X: https://x.com/mbudershapiro
Connect with Matt Buder Shapiro: https://www.linkedin.com/in/mattbudershapiro/
Vytalize Health: https://www.vytalizehealth.com/

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Past guests include Justin Bibb (Mayor of Cleveland), Pat Conway (Great Lakes Brewing), Steve Potash (OverDrive), Umberto P. Fedeli (The Fedeli Group), Lila Mills (Signal Cleveland), Stewart Kohl (The Riverside Company), Mitch Kroll (Findaway — Acquired by Spotify), and many more.

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