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Navigating The Retail Sector In Nigeria; Strategies For Success

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Manage episode 408806439 series 3554581
Content provided by Lagos Business School (Pan-Atlantic University). All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lagos Business School (Pan-Atlantic University) or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this discussion, Chidi Okoro provides valuable insights into effectively navigating the intricate landscape of the retail sector in Nigeria. Drawing upon a wealth of practical experience accumulated over three decades, Chidi delves into critical aspects such as Sales and Business Development, Route-to-Market Models, Marketing Operations, and Cross-geographic Strategy Development. His responses are enriched with real-world anecdotes, rendering them not only insightful but also highly applicable. Chidi's perspectives transcend mere theoretical discourse, as they are grounded in substantial and successful experiences. Whether one is an entrepreneur, a seasoned professional, or intrigued by the dynamics of the retail industry, this interview offers a succinct yet comprehensive exploration of the essential elements required to prosper in the dynamic and demanding Nigerian retail landscape.

https://managementhub.lbs.edu.ng/

  continue reading

15 episodes

Artwork
iconShare
 
Manage episode 408806439 series 3554581
Content provided by Lagos Business School (Pan-Atlantic University). All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lagos Business School (Pan-Atlantic University) or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this discussion, Chidi Okoro provides valuable insights into effectively navigating the intricate landscape of the retail sector in Nigeria. Drawing upon a wealth of practical experience accumulated over three decades, Chidi delves into critical aspects such as Sales and Business Development, Route-to-Market Models, Marketing Operations, and Cross-geographic Strategy Development. His responses are enriched with real-world anecdotes, rendering them not only insightful but also highly applicable. Chidi's perspectives transcend mere theoretical discourse, as they are grounded in substantial and successful experiences. Whether one is an entrepreneur, a seasoned professional, or intrigued by the dynamics of the retail industry, this interview offers a succinct yet comprehensive exploration of the essential elements required to prosper in the dynamic and demanding Nigerian retail landscape.

https://managementhub.lbs.edu.ng/

  continue reading

15 episodes

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