Emotionally-credible Selling with James I. Bond

Lead at the Top of Your Game

IN THIS EPISODE...

Imagine being able to captivate minds effortlessly and leave an indelible mark on everyone you encounter. In this episode, we explore a fascinating subject: the 14 brain triggers that hold the keys to activating the brain's emotion centers and masterful persuasion.

Our honored guest for today's deep dive is James I. Bond – not the international spy, but a maestro in the art of persuasion. James, a former advertising executive for enterprise-level corporations, has seamlessly transitioned into becoming one of the nation's foremost behavioral management specialists. He's not just an expert; he's the author of the award-winning book, "Brain Glue: How Selling Becomes Much Easier by Making Your Ideas Sticky."

In our conversation, James unveils the secrets behind these brain triggers and shares anecdotes of remarkable individuals and companies, just like yourself, who have strategically employed these triggers to etch themselves permanently into our collective consciousness. This episode promises insights and actionable strategies that will empower you to wield the power of persuasion in your daily professional life.

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Full show notes, links to resources mentioned, and other compelling episodes can be found at http://LeadYourGamePodcast.com. (Click the magnifying icon at the top right and type “James”)

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JUST FOR YOU: Increase your leadership acumen by identifying your personal Leadership Trigger. Take my free my free quiz and instantly receive your 5-page report.

Need to up-level your workforce or execute strategic People initiatives? https://shockinglydifferent.com/contact or tweet @KaranRhodes.

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ABOUT JAMES I. BOND:

James I. Bond is a seasoned professional with an impressive Behavioral Management and advertising track record. With a career spanning over thirteen years, he served as the head of one of Southern California's premier Behavioral Management firms, where he successfully collaborated with a distinguished roster of American business leaders.

Earlier in his career, James showcased his expertise as the leader of an advertising agency based in Montreal, where he worked closely with an array of Fortune 500 companies and smaller enterprises. His strategic insights and creative prowess contributed to the success of numerous advertising campaigns, solidifying his reputation as a go-to expert in the field.

James has actively contributed to the business community in various capacities. Notably, he served as the workshop chairman for the resource partner of the U.S. Small Business Administration, showcasing his commitment to fostering small business growth and development. His involvement in this role speaks to his dedication to supporting the broader business ecosystem.

A sought-after speaker, James has shared his knowledge and experiences at three Southern California universities, leaving a lasting impact on the next generation of business professionals. Additionally, he has been a featured guest on several marketing and business podcasts, where his insights into Behavioral Management, advertising strategies, and business development have captivated audiences.

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WHAT TO LISTEN FOR:

1. What are the persuasion techniques using 14 brain triggers?

2. What are the critical success factors that help individuals become better influencers?

3. What is the significance of using asymmetry and differentiation in presentations?

4. What are the trigger words that sabotage persuasion?

5. How does humor impact stress and quality of life?

6. How are emotions connected to decision-making?

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FEATURED TIMESTAMPS:

[04:05] A Journey from Logical Selling to the Power of Emotional Persuasion

[11:33] Key Success Factors That Help Individuals Become Better Influencers

[17:56] Crafting Impactful Narratives through Asymmetry, Differentiation, and Strategic Expectations

[22:20] Sabotaging Influence: The Power of Trigger Words and How to Safeguard Your Persuasion Efforts

[29:08] Signature Segment: James's entry into the LATTOYG Playbook: Living with Laughter: Embracing Humor for a Longer, Joyful Life

[33:40] Signature Segment: James's Tactics of Choice: Leading with Intellectual Horsepower

[36:02] Signature Segment: Karan's Take

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LINKS FOR JAMES:

Website: braingluepage.com/

LinkedIn: linkedin.com/in/jamesibond/

YouTube: youtube.com/@bondji1

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PEOPLE AND RESOURCES MENTIONED:

James' Book: BRAIN GLUE – How Selling Becomes Much Easier By Making Your Ideas "Sticky.

Book James Spoke About: Men are from Mars/Women are from Venus

Article: How Do Emotions Work?

Article: How the brain processes emotions

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ADDITIONAL RESOURCES FOR YOU:

Overview: The Lead at the Top of Your Game Leadership Development Experience