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Rethinking the Wow Factor in the Customer Journey with Johann Wrede
Manage episode 384956046 series 2936824
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IN THIS EPISODE...
Get ready for a captivating conversation that explores the intersection of marketing, customer experience, and organizational transformation. Today's episode is a testament to the power of thinking differently, co-opting big ideas, and, most importantly, fostering a culture of collaboration and growth. Whether you are a seasoned executive, an aspiring leader, or an individual fascinated by the dynamics of C-suite roles, join us as we unravel the intricacies of leadership with Johann Wrede.
Johann Wrede serves as the Chief Experience Officer (CMO + CCO) at Emburse, a global leader in spend optimization. With a strategic focus on ensuring every Emburse employee contributes to delivering a best-in-class customer experience, Johann plays a pivotal role in shaping the company's commitment to excellence. Moreover, Johann has built large followerships and successfully orchestrated organizational and operating model transformations to meet evolving business needs. His ability to cultivate high-performing teams and foster a culture of collaboration and personal growth has consistently delivered strong business results and attracted top-tier talent.
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Full show notes, links to resources mentioned, and other compelling episodes can be found at http://LeadYourGamePodcast.com. (Click the magnifying icon at the top right and type “Johann”)
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ABOUT JOHANN WREDE:
Johann Wrede is a dynamic and results-driven Chief Experience Officer (CMO + CCO) known for his enthusiasm for transformation, leadership, and value creation. As a seasoned executive with global P&L responsibility, Johann brings a unique blend of technical and business acumen to the table. With a rich background spanning various marketing disciplines, he has demonstrated his prowess in driving success across diverse customer segments, from enterprise and mid-market to SMBs and across industries.
Johann's track record is marked by remarkable achievements, consistently delivering triple-digit YoY growth through strategic go-to-market execution and implementing modern, data-driven, multi-channel marketing strategies. Moreover, his expertise lies in crafting compelling marketing strategies that resonate with audiences throughout the customer journey, from awareness to advocacy. Known for his storytelling approach, Johann also excels in messaging and positioning, creating market differentiation, and inspiring engagement among target audiences.
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WHAT TO LISTEN FOR:
WHAT TO LISTEN FOR:
1. What do effective leadership, marketing, and customer experience entail for a C-suite leader?
2. How can one influence a mindset shift in enterprise events?
3. What are the critical marketing skills and leadership qualities that Johann finds essential?
4. What is the importance of broadening skill sets in marketing?
5. Why does Johann believe that leading with executive presence is crucial for becoming a strong leader?
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FEATURED TIMESTAMPS:
[05:25] The Hybrid Role of a Chief Experience Officer
[12:43] Transforming the Marketing Landscape
[18:10] Breaking Barriers: A Journey Through Pushback and Transformation
[22:50] Beyond Marketing: A Holistic Approach to Professional Growth and Leadership
[29:15] Signature Segment: Johann's LATTOYG Tactics of Choice: Leading with Executive Presence
[32:58] Signature Segment: Johann's entry into the LATTOYG Playbook: Energizing Leadership: Thriving at the Top of Your Game
[36: 16] Signature Segment: Karan's Take
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LINKS FOR JOHANN:
Website: www.emburse.com
LinkedIn: linkedin.com/in/johannwrede/
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PEOPLE AND RESOURCES MENTIONED:
Examples & Template: How to Create an Effective Customer Journey Map
Article: The Customer Journey – Definition, Stages and Benefits
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ADDITIONAL RESOURCES FOR YOU:
Overview: The Lead at the Top of Your Game Leadership Development Experience
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