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38. The Bud Light CoRntroversy, Revisited: Miller Lite Strikes Back

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When? This feed was archived on June 03, 2024 19:06 (12d ago). Last successful fetch was on June 03, 2024 19:35 (12d ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

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Manage episode 350376948 series 2868029
Content provided by Podcamp Media and Dusty Weis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Podcamp Media and Dusty Weis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Now with 50% new footage!

During Super Bowl LIII in 2019, Bud Light launched a new advertising strategy that was... unconventional, even for them.

Instead of frogs or "wazzap" guys or silly superstitions, this campaign focused on attacking Bud Light's rivals for using corn syrup to brew their beers. Stranger still, outside observers noted that the beer giant borrowed other conventions from the world of political mudslinging, twisting facts, doubling down on vague talking points and attempting to build a consensus against Miller Lite and Coors Light.

But the brewing barons at Anheuser-Busch didn't count on the little guys... specifically, members of the National Corn Growers Association (NCGA) who took exception to the attacks and rallied to the defense of MillerCoors.

We've remastered this classic Lead Balloon episode to add the perspective of new key players, including:

  • MillerCoors (now called Molson Coors) Chief Communications Officer Adam Collins
  • NCGA CEO Jon Doggett
  • NCGA past president Kevin Ross

Additionally, we've refined the original storytelling with NCGA VP of communications Neil Caskey, Brewers Association spokesman Paul Gatza, and friend-of-the-show Kyle Brown. Together, we'll break down the ultimate failures of "the Corn Syrup Wars," untwist the misleading claims made in Bud Light's ads, and detail the long-term ramifications for all the brands involved.

Subscribe to the Podcamp Media e-newsletter for regular updates on what we've got cooking.

Listen to the NCGA Podcast episode from which our new footage was sourced.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

58 episodes

Artwork
iconShare
 

Archived series ("Inactive feed" status)

When? This feed was archived on June 03, 2024 19:06 (12d ago). Last successful fetch was on June 03, 2024 19:35 (12d ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 350376948 series 2868029
Content provided by Podcamp Media and Dusty Weis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Podcamp Media and Dusty Weis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Now with 50% new footage!

During Super Bowl LIII in 2019, Bud Light launched a new advertising strategy that was... unconventional, even for them.

Instead of frogs or "wazzap" guys or silly superstitions, this campaign focused on attacking Bud Light's rivals for using corn syrup to brew their beers. Stranger still, outside observers noted that the beer giant borrowed other conventions from the world of political mudslinging, twisting facts, doubling down on vague talking points and attempting to build a consensus against Miller Lite and Coors Light.

But the brewing barons at Anheuser-Busch didn't count on the little guys... specifically, members of the National Corn Growers Association (NCGA) who took exception to the attacks and rallied to the defense of MillerCoors.

We've remastered this classic Lead Balloon episode to add the perspective of new key players, including:

  • MillerCoors (now called Molson Coors) Chief Communications Officer Adam Collins
  • NCGA CEO Jon Doggett
  • NCGA past president Kevin Ross

Additionally, we've refined the original storytelling with NCGA VP of communications Neil Caskey, Brewers Association spokesman Paul Gatza, and friend-of-the-show Kyle Brown. Together, we'll break down the ultimate failures of "the Corn Syrup Wars," untwist the misleading claims made in Bud Light's ads, and detail the long-term ramifications for all the brands involved.

Subscribe to the Podcamp Media e-newsletter for regular updates on what we've got cooking.

Listen to the NCGA Podcast episode from which our new footage was sourced.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

58 episodes

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