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42. OkCupid Stays On Target During the Covid Pandemic: PR Messaging and Online Dating Apps

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Content provided by Podcamp Media and Dusty Weis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Podcamp Media and Dusty Weis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

When the unstoppable force of online dating met the immovable object of global pandemic social distancing, there was no road map for what would come next.

Michael Kaye is the director of brand and communications for the online dating app OkCupid. And, in the early days of the Covid lockdown, he and his team faced decisions that weighed on no less than the continued existence of the company.

After all, what is a stay-at-home order if not an existential threat to a company whose customers want to get matched up with new people to meet and date?

Facing this and other previously unthinkable realities in 2020, Michael and his team made the bold decision to retool their messaging—and indeed their core operating strategies—to embrace social responsibility over conventional profit.

It was a calculated risk that panned out in the long run, as we'll learn from Michael and a pair of OkCupid users—Lauren Stines and Jake Sandvik—who each have their own stories of love finding a way, even in the midst of global crisis.

Special thanks to London indie musician Garlen Lo for sharing his song, "Lover's Lover" for this episode! Visit www.garlenlo.com to learn more.

Subscribe to the Podcamp Media e-newsletter for more updates on the world of strategic communication.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

58 episodes

Artwork
iconShare
 

Archived series ("Inactive feed" status)

When? This feed was archived on June 03, 2024 19:06 (20d ago). Last successful fetch was on June 03, 2024 19:35 (20d ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 362219987 series 2868029
Content provided by Podcamp Media and Dusty Weis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Podcamp Media and Dusty Weis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

When the unstoppable force of online dating met the immovable object of global pandemic social distancing, there was no road map for what would come next.

Michael Kaye is the director of brand and communications for the online dating app OkCupid. And, in the early days of the Covid lockdown, he and his team faced decisions that weighed on no less than the continued existence of the company.

After all, what is a stay-at-home order if not an existential threat to a company whose customers want to get matched up with new people to meet and date?

Facing this and other previously unthinkable realities in 2020, Michael and his team made the bold decision to retool their messaging—and indeed their core operating strategies—to embrace social responsibility over conventional profit.

It was a calculated risk that panned out in the long run, as we'll learn from Michael and a pair of OkCupid users—Lauren Stines and Jake Sandvik—who each have their own stories of love finding a way, even in the midst of global crisis.

Special thanks to London indie musician Garlen Lo for sharing his song, "Lover's Lover" for this episode! Visit www.garlenlo.com to learn more.

Subscribe to the Podcamp Media e-newsletter for more updates on the world of strategic communication.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

58 episodes

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