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44. How a Real Life Ad Agency Inspired the Robin Williams CBS Sitcom, "The Crazy Ones"
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Every professional communicator has had a day that seems like it came straight out of a TV sitcom.
For Rob Davis and John R. Montgomery, working at the Chicago ad firm Leo Burnett in the early 2000’s, it was a regular occurrence.
In fact, the stories from their time there were so singular, that when they shot a pilot and pitched it to Hollywood, it was picked up and run as a CBS sitcom starring Robin Williams and Sarah Michelle Gellar.
From wacky hijinks to high-stakes drama, unbelievable coincidences to larger-than-life personalities, "The Crazy Ones" sourced its comedy from real-life agency anecdotes, amplified by the creative genius of its all-star cast and famed executive producer David E. Kelley.
And Rob and John found themselves on a wild Hollywood ride that would alter the course of both their careers.
In this episode, they tell us what it took to get the project off the ground, what it was like repackaging their professional lives as TV scripts, and how they pitched a new approach to brand integration on television that was years ahead of its time.
Subscribe to the Podcamp Media e-newsletter for more updates on the world of strategic communication.
Learn more about your ad choices. Visit megaphone.fm/adchoices
58 episodes
44. How a Real Life Ad Agency Inspired the Robin Williams CBS Sitcom, "The Crazy Ones"
Lead Balloon - Public Relations, Marketing and Strategic Communications Stories
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Manage episode 367914482 series 2868029
Content provided by Podcamp Media and Dusty Weis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Podcamp Media and Dusty Weis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Every professional communicator has had a day that seems like it came straight out of a TV sitcom.
For Rob Davis and John R. Montgomery, working at the Chicago ad firm Leo Burnett in the early 2000’s, it was a regular occurrence.
In fact, the stories from their time there were so singular, that when they shot a pilot and pitched it to Hollywood, it was picked up and run as a CBS sitcom starring Robin Williams and Sarah Michelle Gellar.
From wacky hijinks to high-stakes drama, unbelievable coincidences to larger-than-life personalities, "The Crazy Ones" sourced its comedy from real-life agency anecdotes, amplified by the creative genius of its all-star cast and famed executive producer David E. Kelley.
And Rob and John found themselves on a wild Hollywood ride that would alter the course of both their careers.
In this episode, they tell us what it took to get the project off the ground, what it was like repackaging their professional lives as TV scripts, and how they pitched a new approach to brand integration on television that was years ahead of its time.
Subscribe to the Podcamp Media e-newsletter for more updates on the world of strategic communication.
Learn more about your ad choices. Visit megaphone.fm/adchoices
58 episodes
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Similar to Lead Balloon - Public Relations, Marketing and Strategic Communications Stories
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
…
continue reading
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…
continue reading
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…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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continue reading
A unicorn is a magical creature shrouded in mystery known for its ability to make the impossible possible. In modern times, the word “unicorn” has come to mean something intrinsically valuable and difficult to obtain, whether that be a business with a $1 billion dollar valuation, or the love of a special someone. On Zero to Unicorn, we’ll hear directly from the Kaeding family as they recount their history of founding and operating Norhart, a unicorn-level business in the construction industr ...
…
continue reading
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continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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continue reading
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continue reading
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