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Food Fight! - CMO of GroundTruth, Brandon Rhoten

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Manage episode 435129335 series 2909979
Content provided by Ben Fanning. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ben Fanning or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Food Fight!

Join Brandon Rhoten, Chief Marketing Officer at GroundTruth, as he shares his most compelling stories and lessons from the world of bold, snarky marketing.

You'll discover how he revolutionized Wendy's brand with viral Twitter feuds, turning the fast-food giant into a social media powerhouse.

You'll also get an insider’s look at the creative strategies that sparked growth at Papa John’s International and Potbelly Sandwich Works.

These lessons for building strong consumer relationships in the competitive food industry—can be applied to boost any business!

GroundTruth is a media platform that drives in-store visits and other real business results.

LinkedIn Profile https://www.linkedin.com/in/brandonrhoten/

Company Link: https://www.groundtruth.com/

What You’ll Discover in this Episode

Why to Cheer For Others On LinkedIn.

Insights from Healthy vs Unhealthy Marketing.

Why the Wendy's FROSTY Matters.

What Happened When He Picked a Fight with the Industry Leader.

Why He Hired Comics to Roast the Competition.

How a Big Brand Makes a Personal Connection.

A Prioritization Hack.

When You Should Go “All In” on an Idea.

A Vital Lesson He Learned from His First Job.

-----

Connect with the Host, #1 bestselling author Ben Fanning

Speaking and Training inquires

Subscribe to my Youtube channel

LinkedIn

Instagram

Twitter

  continue reading

202 episodes

Artwork
iconShare
 
Manage episode 435129335 series 2909979
Content provided by Ben Fanning. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ben Fanning or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Food Fight!

Join Brandon Rhoten, Chief Marketing Officer at GroundTruth, as he shares his most compelling stories and lessons from the world of bold, snarky marketing.

You'll discover how he revolutionized Wendy's brand with viral Twitter feuds, turning the fast-food giant into a social media powerhouse.

You'll also get an insider’s look at the creative strategies that sparked growth at Papa John’s International and Potbelly Sandwich Works.

These lessons for building strong consumer relationships in the competitive food industry—can be applied to boost any business!

GroundTruth is a media platform that drives in-store visits and other real business results.

LinkedIn Profile https://www.linkedin.com/in/brandonrhoten/

Company Link: https://www.groundtruth.com/

What You’ll Discover in this Episode

Why to Cheer For Others On LinkedIn.

Insights from Healthy vs Unhealthy Marketing.

Why the Wendy's FROSTY Matters.

What Happened When He Picked a Fight with the Industry Leader.

Why He Hired Comics to Roast the Competition.

How a Big Brand Makes a Personal Connection.

A Prioritization Hack.

When You Should Go “All In” on an Idea.

A Vital Lesson He Learned from His First Job.

-----

Connect with the Host, #1 bestselling author Ben Fanning

Speaking and Training inquires

Subscribe to my Youtube channel

LinkedIn

Instagram

Twitter

  continue reading

202 episodes

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