E51: The Art of Fundraising as a Relationship-Building Opportunity with Kel Haney

Lead with Heart | Philanthropy, Nonprofit Leadership, Nonprofit Management & Fundraising

In this episode, I have Kel Haney, a former theater director turned fundraising expert, on the show. Kel shares her journey from theater to fundraising, emphasizing the importance of relationship-building over transactional encounters.
She discusses the power of vulnerability and storytelling in connecting with donors and highlights the need for everyone in an organization to engage in fundraising.
The conversation also explores the significance of understanding personal motivations, creating a positive donor experience, and fostering an engaged community — especially in organizations with experiential elements.
In this episode:

• [04:27] Shifting from transactional fundraising to relationship-building
• [06:35] Coaching others to lead with vulnerability and storytelling
• [08:45] Understanding money mindset and finding personal connections in fundraising conversations
• [10:56] The trend of avoiding direct 1:1 asks and the importance of empowering organizations to have vocal, personal conversations
• [13:25] Training everyone to be ambassadors and fundraisers
• [16:06] The significance of membership and subscriber bases in organizations with an experiential element
• [25:07] Reflecting donor's thoughts and making the ask feel like an offering

RESOURCES
Take the leap into successful fundraising with the Savvy Fundraiser Fundamentals Course. This course covers everything from crafting compelling campaigns to collaborating effectively with your team, ensuring you have all the tools you need to elevate your fundraising efforts.
CONNECT WITH KEL
LinkedIn: Kel Haney
Instagram: @KelHaney
Website: kelhaney.com

In 2012, I started a nonprofit in a small village in Malawi, living alone, facing many challenges, I built a successful organization. This book is a tale of resilience, passion, and community strength. Discover the highs, lows, lessons learned, and unforgettable moments that shaped my journey. Whether you're in the nonprofit world, thinking of starting one, or just love a great story, pre-order HERE<

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CONNECT WITH HALEY
Haley is a Certified Fund Raising Executive (CFRE), Certified Stress Management Coach, and Certified EmC train the trainer. She is the Founder of The Savvy Fundraiser, a nonprofit consulting and coaching business. She has worked in both small and large nonprofit teams in the human services, homelessness, and youth sectors; and she specializes in the EmC process, nonprofit leadership, board development, and fundraising. Haley is a passionate, impact-driven, experienced nonprofit professional whose mission is to empower, elevate and engage nonprofit leaders to build healthy, thriving organizations.
Instagram: @thesavvyfundraiser
LinkedIn: Haley Cooper, CFRE
Website: thesavvyfundraiser.com