Ep 26 - Florian Wassel - How TOWA Reached 10 Million in Revenue Without Marketing and Sales

LEADERS IN CONSULTING

You don’t have to invest thousands into aggressive sales strategies and marketing campaigns to grow your business.
All you need is a solid organic growth strategy.
Find out how in today’s episode of Leaders in Consulting with Florian Wassel, Founder at TOWA, and our host Sammy.
What's in it for you:
1. How TOWA uses events and good content to grow their business
2. The biggest factor driving growth at TOWA
3. What to avoid to maximize growth
4. Why employee comes first and not customer comes first is Florian’s mantra
5. How to find and win new employees
About Florian:
Florian is motivated, performance-oriented, and determined: After studying at Zeppelin University, he founded TOWA at the age of just 22, and is still pursuing his dream of owning his own company. As an autodidact in the professional service industry, he is enthusiastic about digital topics and brings new approaches to the company every day.
Find Florian on LinkedIn: https://www.linkedin.com/in/florianwassel/
Florian's business book recommendation:
What You Do Is Who You Are: How to Create Your Business Culture - Ben Horowitz https://amzn.to/3gfQhGO
Florian's favorite podcasts:
Think beyond the obvious: https://think-beyondtheobvious.com/stelters-podcasts/
Doppelgänger: https://www.doppelgaenger.io/podcast-episoden/
Kassenzone: https://www.kassenzone.de/
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About TOWA:
TOWA develop digital products and platforms for the hidden champions in B2B. They bring together consulting, creativity and technologies. With over 100 employees, TOWA accompanies companies in the DACH region as a partner into the new digital age.
Website: https://www.towa-digital.com/
Industry: Marketing
Company size: 100
Headquarters: Bregenz, Vorarlberg, Austria
Founded: 2010
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About the host Sammy:
Sammy and SAWOO enable you to drive recruiting & employer branding via your hiring managers on LinkedIn.
We can help you:
- Speed up hiring
- Reduce hiring costs
- Create an authentic Employer Brand
- Create a Talent Pool that you can tap into any time
Get in touch with Sammy on LinkedIn: https://www.linkedin.com/in/sammygebele/
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Past guests on the LEADERS IN CONSULTING show include: Dr. Stefan Sambol, Dr. Andreas Baader and Rainer Majcen, Friederich von Hurter, Peter Feldmeier, Alexander Kainer, and many more.