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Understanding and Leveraging the Psychology of Influencer Marketing with Emmanuel Probst [LLC 033]
Manage episode 215698683 series 1918494
My guest today is Dr. Emmanuel Probst, a Director of Media and Digital presence at Kantar Millward Brown, a Professor at UCLA, and someone who has been studying consumer behavior and psychology for over 15 years. He's the author of the upcoming book entitled Tension: How to Grow Remarkable Brands By Fulfilling Consumers' Quest for Meaning.
What We Discuss in This Episode:
- What is “influencer marketing”?
- What makes an individual on social media “influential”?
- Should brands rely on influencers or become the influencers themselves?
- Why the more emotional your product is, the more important it is for you to work with influencers
- Can a service-based business use influencers?
- Should a brand always look for the right influencer who is in alignment with their brand or is the amount of followers sufficient?
- What are the emotional elements of consumption and how can you emphasize that aspect of your product/service?
- What you should do before you engage with influencers
Resources Mentioned:
Emmanuel's article on The Psychology of Influencer Marketing
Contact Information:
Emmanuel's LinkedIn: https://www.linkedin.com/in/emmanuelprobst
Thanks for Checking Out the Show Notes and for Listening!
I really hope you enjoyed this episode. I would really appreciate it if you shared this show with a friend who could benefit from listening to this particular episode.
Please don't forget to SUBSCRIBE so you can get each new episode delivered directly to you when it’s ready. You can find the show in Apple Podcasts, Stitcher Radio, Google Play, and TuneIn.
Leaders sure do love company so be sure to get social with me:
Instagram: https://www.instagram.com/nic_abboud/
Twitter: https://twitter.com/nicoleabboud
Or email me at nicole[at]nicoleabboud[dot]com
34 episodes
Manage episode 215698683 series 1918494
My guest today is Dr. Emmanuel Probst, a Director of Media and Digital presence at Kantar Millward Brown, a Professor at UCLA, and someone who has been studying consumer behavior and psychology for over 15 years. He's the author of the upcoming book entitled Tension: How to Grow Remarkable Brands By Fulfilling Consumers' Quest for Meaning.
What We Discuss in This Episode:
- What is “influencer marketing”?
- What makes an individual on social media “influential”?
- Should brands rely on influencers or become the influencers themselves?
- Why the more emotional your product is, the more important it is for you to work with influencers
- Can a service-based business use influencers?
- Should a brand always look for the right influencer who is in alignment with their brand or is the amount of followers sufficient?
- What are the emotional elements of consumption and how can you emphasize that aspect of your product/service?
- What you should do before you engage with influencers
Resources Mentioned:
Emmanuel's article on The Psychology of Influencer Marketing
Contact Information:
Emmanuel's LinkedIn: https://www.linkedin.com/in/emmanuelprobst
Thanks for Checking Out the Show Notes and for Listening!
I really hope you enjoyed this episode. I would really appreciate it if you shared this show with a friend who could benefit from listening to this particular episode.
Please don't forget to SUBSCRIBE so you can get each new episode delivered directly to you when it’s ready. You can find the show in Apple Podcasts, Stitcher Radio, Google Play, and TuneIn.
Leaders sure do love company so be sure to get social with me:
Instagram: https://www.instagram.com/nic_abboud/
Twitter: https://twitter.com/nicoleabboud
Or email me at nicole[at]nicoleabboud[dot]com
34 episodes
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