Marketing and Advertising During Covid 19

Leadership In Extraordinary Times

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4y ago 39:16

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In episode 7, a panel of experts share their insights into how to steer brands through the pandemic, including why authenticity is the key to success.

How do you tread the fine line between 'opportunity and opportunism' when marketing during the crisis?

Featuring the following speakersfrom the Oxford Future of Marketing Initiative:

Professor Andrew Stephen (@AndrewTStephen), L'Oréal Professor of Marketing and Associate Dean of Research at Saïd Business School.

Martyn Etherington (@Etherington_CMO), Chief Marketing Officer of enterprise technology firm Teradata.

Julie Kollman, Global Head of Insights at Moët Hennessy, part of the luxury conglomerate LVM.

Seth Rogin (@thesethrogin), Associate Fellow and CEO of Magnolia Media Partners.

https://www.sbs.ox.ac.uk/

For more Business Insights head to Oxford Answers

Credits:

Producer/editor – Eve Streeter for Stabl

34 episodes

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