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EP 66 - Why Startups Need to Master the Art of Storytelling with Donna Griffit
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Intro:
Why do Startups need to master the art of storytelling?
In today's fast-paced world, there is an abundance of information and distractions. A well-crafted and engaging story can capture people's attention and make them curious about the startup's products or services.
In this episode of Leadership Live, our guest Donna Griffit, a corporate storyteller and pitch alchemist, shares insights on the importance of storytelling for startups. She emphasizes the need to polish and refine the ideas and visions of startups, comparing them to diamonds that require tending to before they can shine. Donna's expertise in helping startups create and deliver compelling presentations and pitches shines through as she discusses the power of storytelling in driving results for these emerging companies.
Tune in and let's explore the mastery of storytelling now.
Who's Donna Griffit?
Donna Griffit is a Corporate Storyteller, Pitch Alchemist for StartUps, and Best Selling Author of the book “Sticking to My Story - The Alchemy Of Storytelling For Startups”. She has worked globally for over 17 years with Fortune 500 companies, startups, and investors in a wide variety of industries, helping them create and deliver presentations, pitches, and messages; she knows how to spin raw data to drive results.
Social media links:
Donna Griffit’s Website: https://donnagriffit.com/
Donna’s Book: Sticking to My Story: The Alchemy of Storytelling for Startups
Linkedin Link: https://www.linkedin.com/in/donnaabraham/
Facebook Link: https://www.facebook.com/donna.abraham
Timestamps:
0:02:35 The story of a startup and its significance
0:03:42 The power of storytelling and its impact
0:08:17 Tips for writing a winning pitch deck
0:10:23 What investors look for in a pitch deck
0:21:41 Common mistakes in pitch deck presentations
0:25:07 Challenges faced by women founders in the startup world
0:31:07 Importance of being open to feedback as a founder
0:34:06 Opportunities in times of crisis
0:38:58 Conclusion and contact information
Key takeaways:
* Stories resonate with people on an emotional level and make presentations more memorable.
* Startups should distill their message in a clear and inspiring way to engage their audience.
* Pitch decks should include the problem, solution, business model, and vision for the future.
* Investors look for urgent needs, market trends, and signals when evaluating startups.
* Women founders should be bold in showcasing their achievements and numbers in their pitch decks.
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