Believe in yourself: Ray’s journey to building one of Australia’s largest Packaging companies

Leadership Odysseys

In this special Father’s Day edition of Leadership Odysseys, Kirsty is joined by a very special guest—her dad, Ray Cranfield. Ray’s journey is one of vision, resilience, and leadership, with over 30 years in the packaging industry. He founded Dekris in the early '80s, which evolved into Australian Packaging, a premier company that played a critical role in delivering brand excellence for some of Australia’s most iconic brands like Mrs. Mac's Pies, Darrell Lea, Smith's Chips, and Qantas.

Throughout his career, Ray emphasizes the importance of building and nurturing strong teams, the critical role of sales in business growth, and fostering long-lasting relationships with clients and suppliers. His strategic approach to leadership and commitment to his team's success were key factors in the sustained growth and profitability of his company.

Beyond his professional achievements, Ray’s passion for sailing led him to serve for 20 years with the Royal Motor Yacht Club, including 13 years on the board and 7 years in executive roles such as Treasurer, Rear Commodore, Vice Commodore, and Commodore. His dedication to both his business and personal passions exemplifies a life well-led, balancing career success with personal fulfillment.

This episode delves into Ray's entrepreneurial journey, the pivotal moments in his career, the challenges of building a successful business, and the lessons he learned along the way. Ray’s story is not only a testament to his leadership but also a heartfelt tribute from Kirsty to the man who has inspired her the most.

Key Topics:

• Ray's early career in sales and the founding of Dekris, which became Australian Packaging.
• The significance of building a strong, dedicated team and empowering them for success.
• The critical role of sales in business leadership and growth.
• Strategies for nurturing and maintaining strong relationships with clients and suppliers.
• Ray’s strategic decision to exit partnerships and take full control of his business.
• His long-term dedication to the Royal Motor Yacht Club, including his roles on the board and in executive positions.
• Balancing business, family, and personal passions like sailing.
• Reflections on leadership, the importance of self-belief, and advice for aspiring leaders.

Memorable Quotes:

• “Believe in yourself. Whatever you decide to do, you can achieve.”
• “Not all business is good business—you have to recognize what’s good for your company and put it in place.”
• “Salespeople are the most successful people in the world; they are the ones who drive business forward.”

This episode is a unique blend of professional wisdom and personal reflections, offering valuable insights into what it takes to build a successful business, lead with integrity, and balance it all with personal fulfillment. Whether you're an aspiring entrepreneur, a seasoned leader, or someone who loves a good story of perseverance and success, Ray Cranfield’s journey will leave you inspired.

Australian Packaging: Website

Connect with Kirsty Gee: LinkedIn | Instagram.

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