It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Ep 14: AI-Powered Social Listening w/ Aurelien Blaha, Chief Marketing Officer of Digimind
Manage episode 224700349 series 2420333
Content provided by Social Media Week. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Social Media Week or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This week’s episode of Social Media Week’s Leads2Scale podcast features Aurelien Blaha, Chief Marketing Officer of Digimind, a social media monitoring and competitive intelligence software company.
Coming from a software engineering background, Aurelien made a career shift early on, and has been in the B2B marketing industry for nine years. He recently joined Digimind after working at FINALCAD as Marketing Director for three years.
During the episode, he discussed how the company’s AI-powered social listening technology is helping its clients take marketing to the next level, how Digimind has adopted Account Based Marketing as a way of bringing their sales and marketing teams closer together, and much more.
This episode is brought to you by Social Media Week New York 2019! (www.socialmediaweek.org/newyork/attend code: Leads2Scale)
Follow Toby and Social Media Week!
@tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.
48 episodes
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Manage episode 224700349 series 2420333
Content provided by Social Media Week. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Social Media Week or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This week’s episode of Social Media Week’s Leads2Scale podcast features Aurelien Blaha, Chief Marketing Officer of Digimind, a social media monitoring and competitive intelligence software company.
Coming from a software engineering background, Aurelien made a career shift early on, and has been in the B2B marketing industry for nine years. He recently joined Digimind after working at FINALCAD as Marketing Director for three years.
During the episode, he discussed how the company’s AI-powered social listening technology is helping its clients take marketing to the next level, how Digimind has adopted Account Based Marketing as a way of bringing their sales and marketing teams closer together, and much more.
This episode is brought to you by Social Media Week New York 2019! (www.socialmediaweek.org/newyork/attend code: Leads2Scale)
Follow Toby and Social Media Week!
@tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.
48 episodes
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Similar to Leads2Scale
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
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…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
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