It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Ep 24: Scaling a Digital Lifestyle Brand with Fatherly’s CEO Michael Rothman
Manage episode 229816538 series 2420333
Content provided by Social Media Week. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Social Media Week or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This week’s episode of Social Media Week's Leads2Scale podcast features Mike Rothman, Co-Founder & CEO of Fatherly, a digital lifestyle brand that provides news, expert advice, product recommendations and other resources for parents.
During the conversation, Mike discussed the beginning of his professional journey and experience as one of the founding employees of Thrillist, how his 10 years helping to scale the Thrillist digital media business provided him with the insights he needed to launch Fatherly, and how they are evolving their business into IRL activations and ecommerce.
Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app!
This episode is brought to you by Social Media Week New York 2019! (Code: Leads2Scale)
Follow Toby and Social Media Week!
@tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.
48 episodes
Share
Manage episode 229816538 series 2420333
Content provided by Social Media Week. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Social Media Week or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This week’s episode of Social Media Week's Leads2Scale podcast features Mike Rothman, Co-Founder & CEO of Fatherly, a digital lifestyle brand that provides news, expert advice, product recommendations and other resources for parents.
During the conversation, Mike discussed the beginning of his professional journey and experience as one of the founding employees of Thrillist, how his 10 years helping to scale the Thrillist digital media business provided him with the insights he needed to launch Fatherly, and how they are evolving their business into IRL activations and ecommerce.
Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app!
This episode is brought to you by Social Media Week New York 2019! (Code: Leads2Scale)
Follow Toby and Social Media Week!
@tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.
48 episodes
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Similar to Leads2Scale
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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…
continue reading
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…
continue reading
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…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
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