Ep 41: The Psychology of Influence with Nathalie Nahai, Host of The Hive Podcast


Manage episode 243540191 series 2420333
By Social Media Week. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

This week’s episode of Social Media Week’s Leads2Scale podcast features international speaker, best-selling author and host of The Hive Podcast, Nathalie Nahai.

During the conversation Nathalie discussed:

  • Her 2013 book, “Webs of Influence: The Psychology of Online Persuasion” and what had changed in the four years between the 1st and 2nd edition, which was recently re-published.
  • We talked about her current work researching the psychology of social media influencers;
  • and how the insights she has gained from this research can help guide marketers as they think about how consumer engage needs to evolve in the future.

Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app!

This episode is brought to you by Social Media Week London 2019! (Use code: Leads2Scale to save 15% on your pass!)

Follow Toby and Social Media Week!

@tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.

48 episodes